When it comes to SEO and website performance, small technical details can create a lot of confusion. One such topic that often raises questions is the use of #anchor URLs in Google Search Console (GSC). Many webmasters worry whether Google properly recognizes and indexes URLs that contain anchor tags.
Recently, Google has reassured that #anchor URLs in GSC are perfectly fine and do not negatively impact your website’s performance in search rankings. At Osumare Marketing Solutions, we always stay updated on the latest SEO trends to help businesses grow online. In this blog, we’ll break down what #anchor URLs are, why they matter, and how they affect SEO.
What Are #Anchor URLs?
An anchor URL is a type of link that includes a hash symbol (#) followed by an identifier. This identifier allows users to jump to a specific section of a webpage without changing the core URL. For example:
https://example.com/blog#seo-tips
Here, #seo-tips directs users to a particular section within the blog rather than loading a new page. This is commonly used for navigation within long-form content, FAQs, and single-page websites.
Does Google Index #Anchor URLs?
One of the biggest concerns has been whether Googlebot indexes anchor URLs. Google has clarified that while they do not index anchor tags separately, they still recognize and process the base URL. This means:
- The main URL (
https://example.com/blog) is indexed. - The anchor identifier (
#seo-tips) is ignored by Google when determining rankings. - Internal links with anchors do not impact the ability of a page to rank in search results.
What Google’s Reassurance Means for SEO
Google’s statement confirms that using #anchor links is completely safe and does not negatively affect rankings. This is good news for businesses, especially those relying on user-friendly navigation to improve engagement and readability.
If you’re working with a digital marketing agency in Ahmedabad like Osumare, we ensure that your website structure follows best practices while optimizing for both users and search engines.
Benefits of Using #Anchor URLs
1. Improved User Experience
Anchor links help visitors navigate long pages efficiently. Instead of scrolling endlessly, users can jump directly to the information they need.
2. Enhanced Readability & Engagement
For blogs, FAQs, or landing pages, #anchor URLs make content more digestible. This can reduce bounce rates and increase time spent on your site—factors that indirectly benefit SEO.
3. Better Accessibility
Websites with long content sections (like services pages, product descriptions, or tutorials) can improve accessibility by directing users straight to relevant sections.
4. SEO-Friendly Navigation
Since Google does not penalize anchor URLs, they can be freely used for internal linking without worrying about SEO risks.
Best Practices for Using #Anchor URLs
If you’re planning to use anchor links on your website, keep these best practices in mind:
1. Use Descriptive Anchors
Instead of generic anchors like #section1, use meaningful identifiers like #digital-marketing-strategy. This improves clarity for users and improves internal navigation.
2. Avoid Overloading Pages with Anchors
While #anchors are useful, avoid excessive linking within a single page. Too many anchor tags can clutter navigation and create a confusing experience.
3. Internal Linking with Anchors
Anchor URLs can be useful for internal linking. For example, a top digital marketing agency in Ahmedabad can link directly to specific services within their website for better user engagement.
4. Use Anchor Links in Blogs and FAQs
Blogs and FAQ sections often benefit from anchor links because they allow users to quickly find answers without scrolling.
Do #Anchor URLs Affect PageRank?
Google has made it clear that PageRank (or link equity) is assigned at the page level, not at the anchor level. This means:
- Backlinks pointing to
https://example.com/blog#seo-tipscontribute tohttps://example.com/blog. - The anchor portion (
#seo-tips) has no impact on ranking. - Internal linking using anchors does not dilute the SEO value of a page.
This reassures website owners that anchor links will not cause any loss of SEO value, making them safe to use for better navigation and user experience.
Key Takeaways
- #Anchor URLs do not affect SEO negatively.
- Google ignores the anchor identifier but indexes the main URL.
- They improve user experience, navigation, and engagement.
- Internal linking with anchors is safe and beneficial.
If you’re looking to boost your website’s SEO, optimize internal linking, and improve user experience, partnering with a best digital marketing agency in Ahmedabad like Osumare can make all the difference.
Final Thoughts
With Google’s reassurance, businesses can confidently use #anchor URLs without worrying about SEO penalties. Whether you’re a blog owner, an e-commerce brand, or a service provider, anchors enhance user experience while keeping your SEO strategy intact.
At Osumare Marketing Solutions, we specialize in helping businesses rank higher, drive traffic, and improve website performance. If you’re searching for the best digital marketing agencies in Ahmedabad, we’re here to help. Contact us today to optimize your website and take your SEO strategy to the next level!